경쟁적 소매환경의 공급사슬에서 정보공유 역효과에 관한 행동 실험 기반의 연구

초록

Benefits of real-time shared stock information on the supply chain performance have been verified through many researches and practices. However, it has been recently indicated that fully shared information can incur unnecessary competitions to preoccupy inventories and degrade the supply chain performance with competitive retailers. Since the previous research is based on computer simulations, experimental observations to account for behavioral effects are required. Thus, the objective of this paper is to design and execute behavioral experiments to verify the dysfunction of inventory competitions with fully shared stock information. We found that with fully shared information the total supply chain costs as well as the individual members' operation costs are significantly increased. This result provides important practical implications on the design of information sharing mechanism considering inventory competitions among supply chain members.

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