ScholarWorks@중앙대학교

초록

Firms manufacturing products in digital formats have been suffering from a piracy problem. This research was conducted to give strategic insights to Korean firms that export products in digital formats. To serve this purpose we investigated significant antecedents to piracy of digital works in Korea and Singapore. The findings of the study reveal that most respondents had experiences in illegally copying MP3 files. Many respondents answered that the magnitude of illegal copying on the part of others was higher than their own. The research also shows that feelings of guilt and anxiety over piracy are very slight. The low costs of copying and regulation levels significantly impact upon the cognitive level with regard to others’ piracy. Up-to-date content, the higher price of authentic material, and piracy regulation are the significant antecedent factors of the level of piracy. The level of piracy activity and anxiety about piracy differ significantly by age. The cognitive level of others’ piracy, piracy activity, and anxiety are significantly different across genders.

키워드