디지털 트랜스포메이션 수용 결정요인과 수용행위에 관한 연구

초록

This study aims to identify the determinants of digital transformation and its influence on users" acceptance behavior. To this end, we first identify the key determinants that affect users" digital transformation acceptance behaviors based on the technology-organization-environment(TOE) framework. We then analyze the difference in the influence of the determinants on users" acceptance intention and resistance to digital transformation. The research results show that the determinants of digital transformation consist of six dimensions: digital technology, organizational culture, organizational operability, operations, business environment, and perceived risk. Among these determinants, organizational culture, digital technology, and business environment turned out to be the most positive influence factors on user acceptance, while organizational operability is a negative factor. On the other hand, acceptance resistance, organizational culture, business environment, organizational operability, and digital technology turned out to be the most negative influencing factors. The resulting six determinants and their influence on user behavior will play an essential role for organizations in establishing efficient and effective digital transformation strategies and successful implementation.

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