《이건희 컬렉션 특별전》 인스타그램 기반 전시 경험 분석 해시태그, 이미지 유형화, 작품 매칭의 활용

초록

This study analyzes Instagram posts related to the《Lee Kun-hee Collection Special Exhibition》 to examine the feasibility and applicability of an integrative analytical methodology. Three dimensions are employed: artist-related hashtag analysis, typology of image, and exhibited artwork–Instagram image matching. The findings are as follows. First, the hashtag analysis showed that artist hashtags overwhelmingly outweighed artwork hashtags, indicating that online dissemination was structured more around artist recognition than individual works. Second, the image-type analysis revealed that more than 76% of posts captured artworks or exhibition scenes, demonstrating a shift from “location-based tagging” to “artwork-centered recording.” Third, the image-matching analysis revealed partial overlap with survey-based preferences, showing that visibility, pathways, and visual archiving shaped sharing.

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