기업의 지역문화 지원활동이 사회지원의 인지도 및 만족도에 미치는 영향

초록

It is necessary to pay attention to how corporate support activities affect local culture and social support. To this end, the theories and components of social support logic and analysis of public and corporate support status were explored. Through previous studies, two factors were derived as factors that determine local cultural corporate support activities, cultural social contribution activities and cultural marketing activities, to find out how corporate support activities affect social support awareness and satisfaction, and the following results were obtained. As a result of analyzing the impact of corporate support activities on social support awareness, cultural social contribution activities and cultural marketing activities were found to be important factors in satisfaction. As a result of analyzing the effect on satisfaction, it can be seen that social support awareness is an important factor. In order to expand corporate support activities, this study attempted to contribute to revitalizing corporate support activities by analyzing the social support system and verifying the impact of local culture on social support awareness and satisfaction.

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