윤리적 패션으로서 국내 업사이클링 브랜드의 지속가능성에 관한 연구

초록

This study aims to examine sustainability of up-cycling fashion brands as ethical fashion, and research the possibility of sustainable development of fashion industry. The purposes of this study are First, this study understands theoretical background of domestic up-cycling fashion brands that are attracting public attention as an alternative for sustainable development of fashion industry as ethical fashion by reflecting the trend that interest in the environmental pollution is increasing. Second, this study examines status and characteristics of domestic up-cycling fashion brands for sustainable development as ethical fashion. Third, this study seeks for a solution for sustainable development of domestic up-cycling fashion brands as ethical fashion by selecting 5 domestic up-cycling fashion brands. Sustainability of domestic up-cycling fashion as ethical fashion is First, domestic up-cycling fashion brands seek social values encouraging social responsibility by providing information of up-cycling through offering of education, training or service related to sustainability. They are increasing public values of sustainability, realizing community interest and fulfilling social sustainability that contributes to the development of local communities. Second, economic sustainability is shown as creation of economic profits by securing market competitiveness through offering of job opportunities at domestic up-cycling fashion brands or fair and joint economic activities with cooperative firms. Third, environmental sustainability is shown as suggestion of creative design of up-cycling brands, improved quality, interest in future environment about material and usability for high-functionality, and they emphasize significance of future environment for sustainable fashion industry through environmental campaign and by suggesting use of natural and functional materials.

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