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초록
Currently the online game market continues growing, but there is an absence of appropriate strategies of corporation. In addition the strategic game management has been required to respond the reaction of customers as time goes by. So in this study, we analyze the typical forms of user types in MMORPG (Massive Multiplayer Online Role Playing Game) based on PLC. We suggested that there is a difference in the ratio of user types as fighter, leader, socialiser and trader of PLC's phase. Also we presented the service lineup for retaining the users in each phase. © IFIP International Federation for Information Processing 2012.
키워드
MMORPG; On-line game; PLC; PLM; Sustainable growth strategy; User-type; MMORPG; On-line games; PLM; Sustainable growth; User-type; Commerce; Parallel architectures; Programmable logic controllers; Strategic planning; Sustainable development; Internet
- 제목
- The development of sustainable growth strategy model based on the user tendency in the online game services
- 저자
- Kwon, Hyeog-In; Joo, Hi-Yeob; Kim, Dae-Jin; Park, Jong-Seok
- 발행일
- 2012-09
- 유형
- Conference Paper
- 권
- 7513
- 페이지
- 315 ~ 319