SWOT-AHP 분석을 이용한 중국 뮤지컬산업의 발전전략에 관한 연구

초록

In this study, in order to find development strategies for musical industry of China, the SWOT method was used to analyse internal and external environment. In addition, the analytical hierarchy process(AHP) was used to fine strategic priority among SWOT based development strategies. As a method of utilizing the research results, when establishing policies and strategies with limited resources such as the government, musical-related organizations, and companies, SWOT-AHP analysis results can be used to easily determine policy priorities.

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