온라인게임 업데이트에 따른 세대별 이용자 행동 비교 분석

초록

This study compared and analyzed the difference in behavior by user type in accordance with game update of an Online game. To this end, a total of 40 in-depth interviews were conducted with people in their 10s to 40s that play MMORPG games, 10 people from each decade of age, and the following results were derived through language network analysis. The results show that the content creation update provides novelty and motivation to the users which has a positive effect on the motivation to play the game and the intention to continue playing the game. It was found that the job balancing update of content control affects users’ departure from the game. In each generation group, Generation M and Generation X, whose income is converted to a surplus, were found to be more sensitive to billing induction than Generation X, whose income is at a deficit. Although Generation X had a negative view on billing inducing updates, there was no change in game departing behavior of Generation X.

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