인지된 상호작용성의 선행요인-영상전화를 중심으로

초록

This study examined how user experience influenced the perception of interactivity of mobile video phones. For that purpose, a survey was conducted against 83 users and 259 nonusers. It was found that nonusers’ expectation for interactivity of mobile video phones was higher than the perceived interactivity of users. In the case of users, network externality, social presence, and media richness were important factors contributing to the perception of interactivity. For nonusers, self-efficacy, and communication avoidance also influenced the perception of interactivity. The fact that users’ perceived interactivity was significantly lower than that of nonusers implies that the current mobile video phones in the market do not meet users’ expectation and have a long way to improve the interactivity.

키워드