러시아 출판문화산업의 현황과 과제

초록

This paper analyzes the characteristics and current status of the Russian publishing market in the Post-Soviet period, estimates its challenges (or tasks), and prospects for sustainable growth. To this end, this article reviews the current state of the Russian book publishing market from 2008 to 2015 using various statistics and surveys. Furthermore, we compare the results of the analysis based on numerical data with the changed reading trends of Russians and their latest tendency. In addition, analyzing the business conditions of the e-book market and online bookstores, which is gradually growing globally, is essential for understanding the current status of the Russian publishing industry. We analyze how Russian online bookstore sales and e-book publishing trends reflect the actual reading trends and preferences of Russians through various statistics. The e-book market is expected to grow even more in the future through the amendment of the “Copyright Law,” which became effective on May 1, 2015. Nevertheless, it is necessary to solve fundamental problems for the future growth of the Russian publishing market, such as the war against “pirated books”, establishing measures to increase the penetration rate of e-book readers, and the expansion of e-book markets outside the big cities. Therefore, in this article, we review the related laws and policies, and search for an alternative plan for the future growth of the Russian e-book market. These analyses will enable us to review priority issues in the Russian publishing industry that are necessary to address. It will suggest ways to sustain a positive signal in the Russian publishing market, which has shifted from recession to growth since the second half of 2015.

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