문화산업의 기업 및 작품 경쟁력 평가 측정 요인에 관한연구: 뮤지컬을 중심으로

초록

This study develop a model to evaluate competitiveness and grasp its present level for activation of musical market and to present the cultivation strategy for superior competitiveness. To this end, this study e tracted evaluation factor of musical competitiveness and calculated importance by using AHP. First, the scope was set up in the aspect of creative work and management through preceding study to evaluate competitiveness. Then, the core factor of creative work and management was e tracted by enforcing FGI for expert and 48 measuring items were e tracted for evaluation, e.g., 26 items for creative works and 22 items for management. These minute items were e tracted by preceding study and the 2nd questionnaire for experts in musical market. Then, AHP analysis was carried on to grasp the importance between the e tracted factors. As a result, creative work was found to be very important compared to management conditions. Minutely, creative work was ascertained in the order of popular appeal > artistry > commercial potential > creativity > expandability. In the management conditions, the importance was confirmed in the order of human resource_top management > human resource_ working-level > corporate competence > corporate strategy > corporate culture > corporate structure > globalization. Through this study, we can evaluate musical competitiveness to grasp its present level and to grasp the property of musical market only by exposing measured items. Then, we intend to contribute to the activation of market by presenting the inde of musical competitiveness which never e isted so far.

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