복합쇼핑몰의 활성화에 대한 사례연구

초록

The purpose of this study is to suggest revitalization ways with respect to multi shopping malls on the decline by analyzing the barriers to its revitalization. To do this, the study did case studies and in-depth interviews. The results of this study suggest several ways in terms of institutional improvements. First, the political and institutional agencies have to make institutional system to su- pervise that ‘professional operation company’ would be selected and participated in the development stage. Also, reinforced verification procedures was requested to supervise if the company has a li- cense, qualifications, permissions and the responsibilities to operate it properly. Second, it is necessary to secure professional shopping mall experts by establishing a national qualification system to verify operation capabilities for shopping complex or larger commercial facilities. Third, this study proposes that legislator tries to revise procedures in “Act on the Ownership and Management of Aggregate Buildings” which define the operation and managerial deci- sion procedures. The procedure would be revised, first, to be ‘principle of being present’ to have the rights to vote resolution procedures and decision events, second, to have obligation if the contact point - mobile phone number, address and so on - be changed. Special to the larger stores such as shopping mall, forth to my words, this study would try to give mandatory obligation of manager to write some kind of documents - “comprehensive mutual understanding and reconciliation (or mediation) before suit in law” at time of lease agreement Except the case of infringing tenant’ rights which is carefully secured. Finally, institutional obligation is written on the agreement among the owners in the larger stores, which is not defined in this paper but maybe be shopping mall. Based on the obli- gations, the money be collected and deposited on secured assets. That is similar to the allowance for re-activation of the building. But, the criteria for usage and timing be required and supervised by who is responsible for. Next to the fifth, tenants needs to have right to audit the documents which show how the expenses are collected by tenants, properly paid by operating company. Contrast to the intuitional issues, this study also have practical issues, the type of the ‘Selling and Buying” of shopping mall. In this study, three approaches for re-activating the shopping mall are suggested: sale a bulk, rent a batch, and par-tial changing approach. To use this approaches, it is required that technical method for partial owner to participate and that the terms specified for the enough re-activating period when one gets the pow- er of attorney. Second, technical vacating (conditional agreement to transfer the rights to the president) method is required. And proper compensation which is the exemption for operating costs for a certain period and so forth, is designed for current partial owners. Third issue is more practical. Relevant develop- ment expense should be executed on proper condition. the legislator should try to revise 47th clause (redevelopment resolution) of complex building law to segment the details and impose the penalty to the partial owner who has limitation to pay re-activation cost. The forth and last issues are the transformation from current to professional manager system based on the realistic payment structure. Adopting performance incentive is also required to encourage their endeavors.

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