우리나라 수·출입 기업의 원산지 요인이 원산지성과에 미치는 영향에 대한 연구: 원산지 이미지의 조절효과를 중심으로

초록

This paper examines the relationship between the factors such as origin information trust, origin management capacity, brand image, country image, and origin performance. The study is performed based on the analysis of 103 cases from Korea export and import firms through hierarchical regression analysis.. The following results were found. First, origin information trust, origin management capacity factors positively affects origin performance factor. Second, the origin management capacity positively affects the origin performance factors moderating origin country image. This paper draws a conclusion that there exists positive relationship among origin information trust, origin management capacity, origin brand image, origin country image, and origin performance. However, this paper has to develop the model considering effective implementation factors for future works.

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