가상공간에서의 대인 커뮤니케이션

초록

This paper examines the interpersonal communication constructs of uncertainty reduction, conversational appropriateness, and social attraction between strangers in an online 2-dimensional graphical environment by examining the factor analytic structures of the referenced interpersonal communication constructs. Results indicate that, due to limited amount of information about communication partners in online settings, we have a bit different factor structures upon applying face-to-face (FtF) interpersonal communication constructs to an online context. This result implies that, when researchers apply FtF-based measures to CMC environments, they should be aware the limitations of the measures they use and be cautious in interpreting the result. Results also indicate that some scale items irrelevant to online context may be dropped or modified for proper use of the measure under CMC settings.