감각 기반의 UX 디자인 향상을 위한 기능성 스포츠웨어 디자인 연구 -몰입 경험 요소 분석을 중심으로-

초록

This study analyzes how sensory-based user experience elements influence the flow experience of users, focusing on performance pants within functional sportswear. As functional sportswear has recently expanded from performance-centered design to user experience-based design that considers sensory and emotional experiences, it has become increasingly important to clearly identify the structural relationship between sensory elements and flow experiences. In this study, tactile sensation, weight, breathability, visual simplicity, and flexibility were defined as sensory-based UX elements, and their associations with flow elements such as focus, emotional stability, time distortion, loss of self-consciousness, and sense of control were examined. A qualitative case analysis was employed, and representative products from Nike, Lululemon, and Arc'teryx Veilance were selected. The analysis showed that although all three products commonly utilized sensory-based UX elements as core design strategies, each brand differed in the emphasis of sensory elements and their contributions to flow experiences. Nike enhanced focus and sense of control in active environments through lightness and stretch, while Lululemon promoted emotional stability and time distortion by minimizing garment awareness. Arc'teryx Veilance strengthened static and internalized immersion through minimal design and refined tactile qualities. These findings demonstrate that sensory-based UX elements play a critical role in forming and maintaining flow experiences in functional sportswear and suggest the potential of UX-oriented design strategies for future performance wear.

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