이념적 성향과 경제적 수혜도가 상황인식 및커뮤니케이션 행동에 미치는 영향무상급식 이슈를 중심으로

초록

As citizens’ participation and involvement in public policy, it is necessary to understand publics’ communication behaviors in the context of policy making and social conflicts. The current study examines how economic benefit and ideological inclination influence publics’ issue perception, and consequently, their communication behaviors regarding the issue of ‘free school meal.’ According to the survey result, the public’s issue perception varied depending on their ideological inclination and economic benefit, which results in different communication behaviors. Those who are progressive tend to have a higher level of problem recognition and involvement with a lower level of constraint recognition compared to those who are conservative. Also, those who benefit from the policy have a higher level of problem recognition and involvement in comparison to the public with no benefit. Therefore, the government’s communication regarding public policy needs to consider the public’s individual traits and to conduct more strategic, tailored communication based on public segments.

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