중국전자상거래시장 진입을 위한 의사결정요인 연구

초록

Korean firms considering entering Chinese e-commerce market must make decisions about the following five strategic issues. They include decisions on entry timing, entry mode, target customers, geographic market scope, and the favorable local government relation. These decisions are strategic in the sense that the decisions made by Korean firms at the time of entry into Chinese market have a long-lasting effect on the Korean firm's activities in China.

키워드