중국과 한국의 e-스포츠 관중의 관람동기와 관람제약 요인 차이점에 관한 탐색적 분석

초록

The objective of this study is to set up data,which is used for survey the difference of watching motivations and the reasons of constraining watching between Korean and Chinese Electronic Sports audiences. In this instance,have carried out questionnaires and in-depth interviews, who had watched the Busan Gwanganri and Shanghai Dengyun Electronic sports Event during the estival Event of League of lengend 2015, as objects. E-sports audiences' watching motivations can be divided into four Factors: personal factors, experience factors, commonality factors and commercial factors. Audiences' watching constraints can be divided into five factors: personal constraints, establishment constraints, expenditure constraints, player constraints and service constraints. The descriptive statistical analysis was carried out by utilizing SPSS 20.0 Window Version statistics program. And to analyze connection among measurement variables, the correlation coefficient was obtained. To examine data construction, the basic analysis was carried out frequency analysis. To examine how accurately a concept necessary for verifying hypotheses is being measured, the reliability and validity were examined.

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