수출업자 제공 인센티브와 수입업자 성과에 대한 수출업자 만족도

초록

Purpose : The purpose of the study is to investigate the effects of the incentives provided by the exporter on the importer performance. Research design, data, methodology : This paper collected data from 126 Korean importers. Importers who are offered the high levels of monetary and non-monetary incentives are hypothesized to exhibit the highest performance while importers who are offered low levels of monetary and non-monetary incentives are hypothesized to exhibit the lowest performance. The remaining importers high in only one of two incentive types are hypothesized to exhibit the medium level of performance. Results : Importers high in both monetary and non-monetary incentives were found to demonstrate the highest performance. However, no performance differences were found among the remaining three groups of importers. Conclusions : This paper demonstrates the importance of non-monetary incentives which has been neglected in exporter-importer studies. Exporters should provide importers with non-monetary incentives as well as monetary incentives.

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