블로그와 트위터 이용자들의 소셜 미디어 출판에 대한 연구: 피에르 레비(Pierre Lévy)의 집단지성을 중심으로

초록

With the advent of the period of web 2.0, the subject of use and production of knowledge or information has become individuals and the paradigm of knowledge has changed from a few specialists to collective intelligence. On account of this,knowledge masses jointly construct a knowledge community in a cyberspace endlessly and change it. According to Pierre Lévy who systematically examined collective intelligence in a cyberspace, collective intelligence refers to such 'intelligence' that is the voluntary formation of the subject, its free composition of contents, and the leader to the social practices. In this vein, the purpose of this study was to examine the essence and direction of collective intelligence and grope after the potential of development of cooperative publication as a contact point between collective intelligence and social media, by means of looking into the examples of cooperative publication and the awareness of users, focusing on blogs and twitters which attracted people's attention mostly from the aspect of production and distribution of information. For this, this study regarded publication using a variety of online tools by bloggers and twitter users as representative examples of publication 2.0. In addition, the investigator sampled participants in cooperative publication as study partakers, and then carried out the focus group interview (FGI). With the development of social media, the cooperative creativity of the masses is emphasized and the cooperative publication, namely a common intellectual asset, becomes a very important index of collective intelligence. The value of a true and meaningful collective intelligence will be admitted when it presents a social ripple effect, and it will be changed endlessly and restructured dynamically. The investigator expects that collective intelligence will be developed boundlessly in a horizontal network society.

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