재한외국인의 하이코리아 웹사이트 이용이 한국 정부에 대한 태도에 미치는 영향: 20∼30대 재한중국인을 중심으로
The Influence of Foreign Residents’ Use of the Hi-Korea Website on Their Attitudes Toward the Korean Government: Focusing on Chinese Nationals in Their 20s and 30s Residing in Korea
Citations

WEB OF SCIENCE

0
Citations

SCOPUS

0

초록

Objectives With globalization, there has been a significant rise in the number of people leaving their home countries to live abroad. Consequently, how governments engage with and support positive relationships with foreign residents has emerged as a critical challenge. This study aims to explore the impact of the Hi-Korea website, a key communication channel for foreign nationals residing in Korea. Methods An online survey was conducted among Chinese nationals in their 20s and 30s living in Korea who have utilized the Hi-Korea website. A total of 298 valid responses were analyzed to examine how users’ perceptions of the website’s functions—specifically, informational, transactional, and two-way communication—affect user satisfaction and their attitudes toward the Korean government. Results Respondents who viewed the website's informational and transactional functions positively reported higher satisfaction, which in turn fostered more favorable attitudes toward the Korean government. Notably, user satisfaction significantly increased when respondents recognized Hi-Korea as an effective platform for managing essential administrative tasks, such as visa-related issues. Conversely, perceptions of the website’s two-way communication features did not significantly impact user satisfaction. Conclusions While previous research has primarily focused on government websites from the perspective of domestic citizens, this study is noteworthy for considering foreign residents in Korea as a key public and evaluating their interaction with the Hi-Korea website. The findings indicate that government websites can play a vital role in fostering relationships with foreign nationals living in the country. Based on these results, the study provides recommendations for enhancing the usability and effectiveness of such websites.

키워드

Government websiteHi-KoreaInformational functionTransactional functionTwo-way communication functionUser satisfactionAttitude towards the Koreangovernment정부 웹사이트하이코리아정보 제공 기능업무 처리 기능쌍방향 커뮤니케이션 기능이용 만족도한국 정부에 대한 태도재한외국인
제목
재한외국인의 하이코리아 웹사이트 이용이 한국 정부에 대한 태도에 미치는 영향: 20∼30대 재한중국인을 중심으로
제목 (타언어)
The Influence of Foreign Residents’ Use of the Hi-Korea Website on Their Attitudes Toward the Korean Government: Focusing on Chinese Nationals in Their 20s and 30s Residing in Korea
저자
양 판홍혜현
DOI
10.15814/jpr.2025.29.3.153
발행일
2025-09
유형
Y
저널명
PR연구
29
3
페이지
153 ~ 184