패션산업 전자상거래에서 물류 서비스가 고객만족도에 미치는 영향

초록

Purpose: As the commerce market rapidly changes due to technological advancements and consumer preferences, the competitiveness of logistics services is highlighted. This study analyzes the factors of logistics in fashion industry e-commerce that affect customer satisfaction. The goal is to provide insights to fashion companies to develop logistics strategies. Research design, data, and methodology: In the research model for empirical analysis, the logistics service factors are reliability, economy, convenience, and speed. Data obtained via questionnaire were analyzed for multiple regression and moderating effects. Results: As a result of the analysis, the logistics service factors that provide economy, convenience, and speed had a significant impact on customer satisfaction. There were significant differences in customer satisfaction based on gender and age. Conclusions: Fashion companies must provide a variety of logistics services, and need to improve customer satisfaction through continuous service improvement.

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