CLPGA 발전을 위한 질적 요인분석: KLPGA 요인 비교를 중심으로

초록

[Purpose] The purpose of this study is to identify the factors and importance for development of CLPGA based on Korea as a background, to identify the possibility of development of golf in China and to suggest a development plan. [Method] Analyzed the development factors of KLPGA through the literature review and compared the similarities and differences in the characteristics of golf development between Korea and China. After that, interviews conducted with expert semi-structured questionnaires for golf industry expert in Korea and China sought to derive qualitative factors for the development of CLPGA. [Result] First, KLPGA development factors are largely derived from human factors, organizational activity factors supporting the athletic activities, and environmental factors such as golf public and media. Second, we found that KLPGA and CLPGA have remarkable commonalities and differences in the areas of growth process, organization and association management ability, size and number of businesses, corporate sponsorship, and policy support. [Conclusion] In the CLPGA development priority, the first is the efforts of a Korean female professional player, the second is the performance of female athletes abroad, and the third is the passion of the parents. In addition, strengthening competitiveness, expanding base, popularizing golf and revitalizing the golf industry were ranked 4th among Korea and China.

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