Deploying effective service strategy in the operations stage of high-speed rail

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초록

This paper utilizes a confirmatory passenger continuance behavior model to appraise highspeed rail service quality and performance. Surveys are administered for Taiwan High-Speed Rail (THSR) and Korea Train express (KTX) corporations to gain an understanding of passengers' perceptions of the operational performance using a proposed satisfaction index. A modified importance-performance analysis is employed to enable elaboration of strategic service management decisions. The empirical study concludes that level of access to THSR station and personal space on KTX train are the top-priority quality indicators that need to be addressed to improve customer satisfaction and corporate profits. (C) 2010 Elsevier Ltd. All rights reserved.

키워드

Transportation service managementPerformance measurementFacilities managementService qualityPassenger satisfaction indexStructural equation analysisCUSTOMER SATISFACTION INDEXIMPORTANCE-PERFORMANCE ANALYSISSTRUCTURAL EQUATION MODELBEHAVIORAL INTENTIONSPERCEIVED VALUEEFFECTIVE CRMQUALITYPASSENGERSPERCEPTIONSEXPERIENCE
제목
Deploying effective service strategy in the operations stage of high-speed rail
저자
Chou, Jui-ShengKim, ChangwanKuo, Yao-ChenOu, Nai-Chi
DOI
10.1016/j.tre.2010.12.004
발행일
2011-07
유형
Article
저널명
Transportation Research Part E: Logistics and Transportation Review
47
4
페이지
507 ~ 519