일본의 타운매니지먼트 운영실태 분석을 통한 민간주도형 도시관리수법 도입방안 연구

초록

The purpose of this study is to introduce a town management system that utilizes private sectors and public space resources in urban management area. In this study, we are studying 7 town management districts in Japan which have been establishing diverse management systems that are propelled by the private sectors and private fund. We analyzed qualitative characteristics of 7 town management districts by surveying the operating status of organization, financial management and activities. Through the analysis, we clarified their characteristics that are related to establishing background. Also, we suggested conclusions of the study as follows: First of all, it is important to develop a town management method that takes into account the characteristics of the target district in order to overcome the limitation of applying uniform method and increase sustainability and efficiency of privately-led urban management. Second, marketing and promotion are critical strategies in town management since they are satisfying both private and public benefits. The high rate of reinvestment in marketing and promotions shows efforts to maintain the asset value of the private sector and continue to revitalize the city. Finally, in order to carry out urban management with private initiative, it is necessary to establish a working organization capable of realizing the operational direction of the steering committee to secure the executive power.

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