가상세계를 활용한 경영전략 수업 효과 분석 - 세컨드라이프를 이용한 사업부 단위 경영전략 체험학습의 학습효과 분석 -

초록

The purpose of this paper is to analyze the learning effect utilizing virtual world at strategic management field. The paper argues that virtual world is able to be used to make up for traditional management teaching method. For the purpose, 9 teams of strategic management class in Chung Ang University have run a cyber business in Second Life for a semester. Through the process analysis on creating and revising strategies of 9 teams, the paper achieved positive effect on strategic management learning. The reason of positive effect is that students were able to learn by direct and actual experience of business in a virtual world, instead of only theoretical learning which has been used by traditional teaching.

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