중국 전자상거래 기업의 제3자 물류기업 선택기준과 평가에 관한 연구

초록

Purpose : This paper evaluates the relative importance of selection criteria on 3PL logistics companies from Chinese e-business companies’ viewpoints. Research design, data, methodology : Analytic Hierarchy Process(AHP) is employed to fulfill the objective of this paper using price, logistics services, convenience and firm competency as the first-level criteria. In addition major 3PL companies in China are evaluated based on the criteria and their importance such as Deppon Express, S.F. Express, STO express, China EMS, CNEX. Data are collected from E-business firms and manufacturers in China for comparison purpose. Results : The results suggest that price is considered the most important and there is no significant difference between E-business firms and manufacturers. SF Express is evaluated the highest, but manufacturers prefers Deppon Express whereas SF express is preferred by E-business firms. Conclusion : This paper shows that price factor has the most important role in logistics company selection in E-business as well as manufacturing industry.

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