하이브리드 전시 관람 경험에 대한 실증적 연구:《영원한 여정, 특별한 동행: 상형토기와 토우장식토기(2023)》를 중심으로

초록

This study proposes a research model for evaluating the experience of a hybrid exhibition, 《Companions on the Eternal Journey(2023)》through an empirical research. We develop a model and conduct a survey with 105 participants, along with correlation analyses to test the proposed hypotheses. Key findings reveal that sub-factors of intrinsic motivation and the healing value as a perceived value influence the degree of satisfaction. All sub-factors of perceived experience quality and the degree of immersion are positively correlated with the degree of satisfaction. Finally, the degree of satisfaction significantly impacts certain sub-factors of the intention to use the exhibition. These findings provide insights for developing a research framework and practical considerations for planning and evaluating hybrid museum exhibitions, as well as for research on exhibition acceptance and visitor experience.

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