플랫폼을 기반으로 한 문화콘텐츠 창업

초록

In the era of Mobile technologies, platform has emerged as an important concept. Platforms have already existed even if we were unaware of it. They make a connection between human and goods, and between enterprises. Platforms can be further extended and developed by forming a sound business ecosystem, and this ecosystem is made sound by the wholesome platform capabilities. Apple, Google, Facebook and other emerging global companies based on platforms established a healthy ecosystem, which led to their current success. Now the companies need to prepare for the new electrical power generation: to secure beneficial contents to this ecosystem. The cultural content is a prime example of that content. In this paper, we examined the importance of the cultural content in such an environment. Also we looked at the possibility of a stable business foundation based on cultural content.

키워드