Retailer's sourcing strategy under consumer stockpiling in anticipation of supply disruptions

초록

We study a retailer's sourcing strategy under consumers' stockpiling behaviour and the factors associated with the selection of an optimal strategy in multi-tier supply chains in the presence of supply disruption risk. Stockpiling behaviour occurs when consumers attempt to mitigate the negative impact of a supply shortage. We prove that those behaviours become stronger if consumers have experienced similar problems before and weaker as more inventories are hoarded. Based on these findings, numerical analysis is carried out to compare the superiority of single sourcing versus dual sourcing from retailer's perspective. Our results suggest that the superiority is highly dependent on factors such as supplier's volume flexibility, retailer's purchasing price, and supplier reliability.

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