우리나라 수출기업의 무역보험 지속이용의도 연구: 3차원 서비스 품질을 중심으로

초록

Purpose : This study investigates the service quality of the Korea Trade Insurance Corporation and the intention of continuous use of trade insurance among small and medium-size exporting companies in South Korea. Research design, data, methodology : Based on a 3-dimensional service quality, this study verified the mediating effect of exporting company’s satisfaction on the relationship between the service quality of the Korea Trade Insurance Corporation and the intention to continue using trade insurance. In order to conduct the analysis, the surveys were distributed to 180 small and medium-sized exporting companies overseas which using trade insurance. Results : The result suggests that satisfaction mediated the relationship between product quality and continuance usage intention, as well as between delivery quality and continuance usage intention. Conclusions : This result shows that in order to increase the intention of continued use of trade insurance among small and medium-sized exporting companies in South Korea, it is necessary to prioritize satisfaction through the provision of trade services

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