프로야구 구단의 경제적 성과를 위한 관람 활성화 방안

초록

The study aims to present an overview of the performances of the professional baseball team for the economic performance of the pro baseball team, and the purpose of promoting the view through the selection of the performances of the cheering team. To obtain the study results, a questionnaire survey was conducted for a total 390 spectators. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis were performed using SPSS 24.0 program. The results yielded the following results. First, the value of professional baseball viewing has had a significant impact on the victory and the player. Second, the value of watching professional baseball games has a significant impact on the area. Third, the value of watching professional baseball games is partly influenced by coaching. Fourth, the value of professional baseball games has a significant impact on competition. Fifth, the bottom line (victory and competitors, regions, coaches, competition) and competitors and competitions have a significant impact on the intentions of re-matching Based on these results, the need to induce professional baseball fans to be revisited will require the need to better understand the needs of the game, as well as the need for internal and emotional elements and desires.

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