트렌드 예측 정보 수용 관점에서 서울과 파리의 스트리트 패션 비교 연구

초록

K-fashion, and domestic fashion brands are attempting to globalize. It is necessary to analyze accurately the actual demand of overseas consumers in order to lead domestic brands' overseas advancement more successfully. The purpose of this study is to analyze the fashion styles of two cities by comparing street fashion in Seoul and Paris, We will examine the characteristics of the country, where forecast information is accepted in street fashion by looking at the gap between this result and forecast information. The contents of this study are as follows: First, research methodology was sought from the viewpoint of street fashion and fashion trend prediction information. Second, we identified street fashion in Seoul and Paris in terms of S/S fashion trends in 2019. Third, the degree of acceptance and common characteristics of Seoul and Paris street fashion were derived from the viewpoint of acceptance of fashion trend prediction information. As a result, the general street style in both cities in Seoul and Paris was higher than expected in the 2019 S/S trend. There was also a difference in the style preference by city, in the two cities of Seoul and Paris, the classics were the most common, followed by casual, feminine, and kitsch. In view of consumer acceptance of fashion trend forecast information, Consumers have focused on a limited number of trend themes predicted by fashion information companies.

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