글로벌 환경에서 한국 수출제조기업의 베트남 시장진출 전략과 한국 정부의 역할에 관한 연구

초록

The purpose of this study is to present the role of the Korean government and the enterprise-level market entry strategies for export-manufacturing companies to enter the Vietnamese market in the rapidly changing global environment. To that end, the study examined theoretical literature on Vietnam's market development, compared major countries' strategies for Vietnam's market entry, and analyzed cases of Korean companies' entry into the Vietnamese market. Results of this study suggest that Korean exporters will enter the Vietnamese market as follows: First, in order for Korean exporters to make a successful entry in the Vietnamese market, timely investment in scale and manner must be preceded, and diverse investment methods including economies of scale must be utilized. Second, it is necessary to establish a multilateral friendship through continuous exchange between Korea and Vietnam. Third, Korean companies should look for ways to utilize various global networks. Results also suggest that Korean government-level policies for successful Vietnamese market development of export manufacturing companies are as follows. First, the government needs to establish various systems to support small and medium-sized companies' overseas entry. Second, the government should maintain continuous cooperation to secure the intellectual property of domestic companies and to strengthen the level of protection in Vietnam. Finally, the government should establish a leading role and a response system to regulations on Korean companies entering Vietnam to revitalize Korean exporters' entry into the Vietnamese market.

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