3D 입체영화 관람객 분석 - 영화 <퍼시픽 림> <위대한 개츠비>를 통해본 프레즌스 효과를 중심으로 -

초록

Since <Avatar> that was directed by James Cameron renewed boxoffice records throughout the world in 2009, the boom of 3D filmhas been growing throughout the world. Many 3D films have beenproduced owing to the stable demand. In general attention is concentratedthrough the element of interest and then immersion occurs;such immersion can influence presence that is usually called sense ofexistence or sense of presence. On the basis of the concept of presencethis study investigated the differences in presence experience andpresence effect(awakening, memory and pleasure) between 3D filmand 2D film by comparing and analyzing the films <Pacific Rim>and <The Great Gatsby> that are different from each other in theirimage structure. To verify the hypothesis 160 experiment participantswere divided into two groups(3D film group and 2D film group) andthey were asked after watching the films. The result was that 3D filmshowed significant difference in presence experience and presence effect(awakening and pleasure) in <Pacific Rim> but, no significant differencein the effect of memory contrary to the expectation; 3D filmshowed significant difference in presence experience and presence effect(awakening, memory and pleasure) in <The Great Gatsby>

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