패키지디자인의 시각요소에 관한 비교분석 연구 -글로벌 화장품과 중국 화장품 상위 5개 브랜드를 중심으로-

초록

The purpose of this research is to develop a Chinese cosmetic package design for the future by comparing visual elements between the top five global brands and Chinese cosmetic brand package designs, and check out the problems that Chinese brand package designs face and find out the solutions. Therefore, the research analyses the credibility and reasons for choosing a certain brand. The data was collected from 100 female consumer's preferences according to the package's four elements: color, layout, logo and illustration. The survey reveals the most famous and the most favored package design cosmetic global brand is ‘Estee Lauder’. On the other hand, Chinese cosmetic brands were evaluated as a low. Therefore, we acknowledged there is a need to develop Chinese cosmetic brand packages. The research shows us the problems and provides the solutions for Chinese cosmetics in relation to the four elements of packages according to the survey.

키워드