TV 골프 중계방송에 대한 관심도가 골프태도에 미치는 영향

초록

The purpose of this study is to analyze the relationship between the degree of interest on TV golf broadcasting and the attitude of golf. This study employed the convenience sampling method. Eliminating 91 questionnaires including the data with incomplete responses and be unreliable, total 301 responses were used for this study. The conclusion of this study is as follow: The first, there is significant difference in the degree of interest on TV golf broadcasting between golfers and non golfers. That is, the degree of interest for the group of golfers was appeared the higher than that of the group of nongolfers. The second, there is significant difference in the attitude of golf between golfers and non golfers. That is, the attitude of golf in the group of golfers was appeared more positive than that of the group of nongolfers. The third, the degree of interest on TV golf broadcasting has significant influence on the attitude of golf. The higher the degree of interest on TV golf broadcasting, the better the consumers' attitude toward golf. In conclusion, the degree of interest of golf broadcasting on TV positively influence the attitude of golf.

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