식품 정보제공 사이트 분석을 통한 소비자 지향적 식품안전 정보제공에 관한 연구

초록

This study is to investigate the current state of internet websites on food safety in Korea and overseas and to understand what consumers are concerned about in the area of food safety. Through this effort, the purpose of this study is to develop and provide the information content which is easy for average consumers to understand and which meets the needs of consumers. 24 Korean internet websites and 23 foreign websites (18 in English and 5 in Japanese language) providing food safety related information were examined. Based on the study results, foreign websites provide practical information that can be readily applied to daily life. They usually utilize feedback system by using features such as email and Q&A. They provide information tailored to target consumers and also update their sites with new information frequently. They do not link well with other websites. However. Korean websites, on the other hand, lack integrated information as well as they do not provide a variety of information. The sources of information are often unclear so they lack the credibility of the information. The feedback features like Q&A exist but they are rarely utilized. They are not often updated. However, the link among different websites and the provision of sites map were pretty good. For effective consumer risk communication, it is important to provide an integrated overall information system that is easy for average consumers to understand based on the classification of information system on food safety. Information in the website should be practical and readily applicable to daily life. It should be also a fun place for consumers to visit. It is essential to provide an opportunity to interact in both ways utilizing Q&A and email features. It is recommended to provide information tailored to target consumers and also update their sites with new information frequently.

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