스타트업 CEO의 AI 기술 사용과 AI 리터러시가 기업성과에 미치는 영향: 흡수역량의 매개역할

초록

Purpose － This study examined the effects of start-up CEO AI technology and AI literacy on firm performance, as well as the mediating role of absorptive capacity in these relationships. Design/Methodology/Approach – Data were collected from 241 start-up CEOs with experience using AI technology. The proposed hypotheses were tested using regression analyses to examine the direct and mediating effects. Findings – The results indicate that both CEO the use of AI technology and AI literacy were positively associated with absorptive capacity, which was significantly associated with firm performance. Furthermore, absorptive capacity significantly mediated the relationships between CEO use of AI technology and firm performance, as well as between AI literacy and firm performance. Research Implications – This study contributes to the literature by empirically demonstrating the mediating role of absorptive capacity in the relationships between CEO use of AI technology, AI literacy, and firm performance. From a practical perspective, the findings suggest that start-up CEOs should focus on using AI technologies, and enhance AI literacy and organizational learning capabilities, as strengthening absorptive capacity is crucial to translating AI-related investments into improved firm performance.

키워드