세계화와 한국 휘트니스 비즈니스

초록

This study was to explain the relationship between globalization and Korean fitness business. Korean fitness industry has been developed by the power of globalization. According to literature analysis, this is suggested as follows; Firstly, this explained for what globalization is by sociological and cultural approaches. The globalization means that local boundary is collapsed through the flow of capital, and development of internet and communication. Secondly, the effect of Korean fitness business was explained according to the trend of globalization. American concept of health has come in to our society Through an experience of advanced fitness, consciousness change, and mass media. These influences are closely related to the trend of globalization. Lastly, strategy of globalization for Korean fitness business is suggested.

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