멀티뷰 e스포츠 중계 서비스의 어포던스 특성이 혁신성지각 및 지속사용의도에 미치는 영향

초록

The purpose of this study was to examine the effects of cognitive, sensory, and functional factors on the affordance characteristics of multi-view esports broadcast services on the focus of perceived innovativeness and the continuous use intention. Research models and hypotheses were set to achieve the objectives of the study, 282 copies of the questionnaire were collected through an online questionnaire, and path analysis was performed via the AMOS 25.0 program. The results are as follows. First, the affordance characteristics (cognitive, sensory, and functional) of the multi-view esports broadcast service have significant impact on perceived innovativeness . Second, the affordance characteristics(cognitive, sensory, functional) of the multi-view esports broadcast service also have significant impact on continuous use intention. Third, the perceived innovativeness of multi-view esports broadcast services have a positive impact on continuous use intention. In a conclusion, in the process of experiencing multiple time-based multi-view esports broadcast services, including the perspective of professional gamers, users will have a convenient service environment, an aesthetically organized design, and information acquisition and watching games with high utility value. The results of this study can be confirmed in.

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