ScholarWorks@중앙대학교

초록

Currently, there are various types of posters themed around Chinese Guo Chao. Flat design, decorative style, and ink painting style are the mainstream of Chinese Guo Chao poster design. At the same time, other styles are also conducting unique visual research on national trend posters. Pop art style, with its highly saturated contrasting colors, flat composition, repetition and collage, and other personalized elements, also occupies a place in the diversified development of Chinese Guo Chao. In order to reasonably balance the relationship between cultural symbols and commercial expression, this study focuses on Chinese Guo chao posters influenced by Pop Art, and conducts a positive metaphorical analysis of the narrative structure, cultural connotation and consumption concept contained in Guo chao posters. At the same time, it conducts a negative metaphorical analysis of the satirical art unique to Pop Art and its critical consumption. This study investigates the visual characteristics of Pop Art, the theory of visual metaphor, and the elements of Chinese Guo chao poster expression through theoretical research. It also conducts case studies and metaphor research on nine posters. Based on the case study results, the following conclusions are drawn: First, the visual language of Pop Art plays a positive role in promoting the dissemination of Chinese Guo chao posters. Secondly, national identity, consumer culture, and youth culture constitute the main metaphorical system of Pop Art Chinese Guo chao posters. Third, visual metaphor plays a crucial role in shaping brand culture. This study can serve as foundational data for future research on the concepts and design suggestions for Pop Art-inspired Chinese Guo chao posters.

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