ScholarWorks@중앙대학교

초록

The year 2025 marks a period of global upheaval, characterized by climate crises, political instability, and the emergence of new technologies, significantly increasing business uncertainty. To navigate these challenges, organizations must enhance flexibility, strengthen innovation capabilities, and rapidly assess and adapt to the latest technological trends. While major consulting firms worldwide have proposed digital business trends, the objectivity and transparency of their validation processes remain limited, and academic perspectives are often insufficiently incorporated. Consequently, the reliability and validity of these insights require more thorough examination. Addressing this gap, this study empirically analyzes South Korea’s digital business environment and identifies key digital business trends for 2025. By comprehensively reviewing global ICT market forecasts and incorporating expert opinions, this research provides an objective and in-depth analysis distinct from trend studies conducted by corporate research centers or independent researchers. The candidate trends derived from a literature review were discussed by a panel of industry and academic experts. Furthermore, a survey of 213 respondents from academia, technology providers, and business sectors was conducted to evaluate the top priorities for transitioning to an AI-driven society.

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