Self-Produced K-Pop Web Entertainment Program Production Components and Their Effect on Global Audience's Program Satisfaction and Artist Loyalty-Focusing on "Going Seventeen"

초록

This study identified production components unique to self-produced web entertainment programs, with a key focus on the program "Going Seventeen." The researchers identified and used production components as independent variables categorized into human, content, and format components with subcategories. We then developed a research model to examine their impact on program satisfaction and artist loyalty. The findings reveal that all components, except the artist-producer relationship, positively influence program satisfaction, which enhances artist loyalty. We also observed significant differences based on nationality, education, familiarity with Korean variety shows, and fanship level. Shaping K-Pop Online Entertainment: How Artist-Driven Production Affects Viewer Satisfaction and Loyalty in 'Going Seventeen'This study aims to bridge the gap in existing literature through an attempt to identify production components that are characteristic of self-produced web entertainment programs and to examine their effect on program satisfaction and artist loyalty in a global context, with viewer demographics as a moderating factor. To this end, an in-depth content analysis of the program "Going Seventeen" with reference to its viewers' comments and prior related studies has been conducted, followed by an online survey to gather data for empirical analysis. Qualitative findings were categorized into three groups: human, content, and format elements, with subcategories.

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