균형적인 커뮤니케이션 인식이 조직 - 직원 관계성 및 기업 평판 인식과 커뮤니케이션행동에 미치는 영향

초록

This study examined the relationships between symmetric communication, organization-public relationship, corporate reputation, and communication behaviors in the context of internal public relations. A survey with 416 employees at 25 large corporations was conducted. Results indicated that symmetric communication had a positive effect on organization-employee relationship, which further affected employees’ perception of corporate reputation and communication behaviors. Employees’ perceived corporate reputation also affected their communication behaviors. The organization-employee relationship and employees’ perceived corporate reputation showed differential effects on each dimension of communication behaviors. The findings show the importance of symmetric employee communication and strategic relationship management.

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