심벌마크의 시각요소에 대한 비교분석 연구 -한 중 상위 5개 대학교 심벌마크를 중심으로-

초록

This study explores the problems existing in emblem design of Chinese universities and proposessolutions by comparing the visual elements of symbol logo design of the top five universities in SouthKorea and China in the QS World University Rankings, aiming at contributing research to development. Tothis end, through a survey of the preferences of 100 demanders including men and women, this paperclassifies and analyzes the color, layout, logo and illustration of the emblem design of the university.According to the results of the survey, the university's logo is the most popular among demanders, and themost popular university to design the logo is Korea University in South Korea. On the other hand, the preference for the emblems of Chinese universities received a relatively low rating. Therefore, it is foundthat the design of university emblems in China needs improving. Based on the results of the investigation,four factors in the design of university emblems in China are identified, and the solutions are proposed. Ifwe want to create a popular Chinese university emblem design, we need to further develop theunderstanding and design of Chinese universities.

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