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초록
Under the rapid changes in the overall communication environment, the Korea Postal Service Agency is faced with the various competitive challenges. Juggling with the multiple mandates of ‘public value’ and ‘efficiency’ (which are often conflicting with each other), the Korea Postal Service Agency has to overhaul its business strategies. Changes in the overall service portfolio should entail complicated policy challenges. Focusing on the strategic issues regarding the premium services, this case describes the unique challenges in the public sector business.
키워드
competitive strategy; strategic positioning; public service; service management; cost management; 경쟁전략; 포지셔닝; 공공서비스; 서비스경영; 원가관리; 대외협력
- 제목
- 공공서비스의 전략적 포지셔닝 - 우정사업본부의 빠른우편과 특급우편 사례를 중심으로
- 제목 (타언어)
- Strategic repositioning of public service - Case of Korea Postal Service
- 저자
- 박찬희; 홍철규; 최국현
- 발행일
- 2008-11
- 권
- 12
- 호
- 2
- 페이지
- 1 ~ 22
- 출판사
- 한국경영학회
- 발행국가
- 대한민국
- 분량
- 22 페이지
- ISSN
- P 1226-4997