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Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience
- Rajah, Edwin;
- Marshall, Roger;
- Nam, Inwoo
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- Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience
- 저자
- Rajah, Edwin; Marshall, Roger; Nam, Inwoo
- 발행일
- 2008-01
- 저널명
- ADVANCES IN CONSUMER RESEARCH
- 권
- 35
- 페이지
- 367 ~ 373
- 출판사
- ASSOC CONSUMER RESEARCH
- 분량
- 7 페이지