요가 이용자의 만족도 차이분석을 통한 요가 센터의 효율적 운영방안

초록

The purpose of this study was that we present the effective management strategy which a manager of yoga school should have and also offer basic materials for customer's satisfaction in using the yoga school for establishing the reasonable management strategy of yoga schools. For reaching our purpose we examined and compared facilities, leaders, programs in yoga schools. According to the survey(in the base of t-test, one-way Anova) of 184 female consumers in their 10s and 40s who were using yoga schools located in seoul. We used t-test in order to investigate how many people visit the yoga school and what kind of people use the yoga school. For this managers should get good leaders with which they could be satisfied. It was the most important factor of whole management of yoga school. And they should also increase suitable facilities and provide comfortable, delightful and cheerful surroundings.

키워드